ITIL lays down a set of effective practices for IT service management focusing to align IT services with specific business needs. Considering the service management lifecycle, the ITIL service strategy module is the center of origin. The service strategies within organizations must be consistently improved and developed. The ITIL service centric module helps in determining the types of services to be offered to the customers based on market needs. In other words, this is a market-driven lifecycle module.
The Service Strategy module outlines 4 P’s that are vital to devising effective strategies and their successful implementation:

  1. Perspective: The term “Perspective” refers to the vision statement of your organization describing the plans and ideas contributing to organizational growth. It requires you to communicate with the stakeholders and outline the direction for services to be offered. With a clear and defined set of strategic perspective points, the organization can create a distinctive image in the minds of customers to make the organization stand out above competitors. Further, it also creates a brand image for customers to remember the organization’s specialized services.
  2. Position: The “Position” expresses how uniquely you can differentiate your organization from your competitors. It requires you to identify what the organization’s position in the market is with respect to competitors and what unique value you can offer to the customers to gain their loyalty. It also helps you understand what to do and what to avoid from organization’s perspective. You can make effective and efficient decisions on budget, types of services to be offered, and the selling point of your service by keeping the organizational position in mind.
  3. Plan: This “P” of Service Strategy describes the “Plan of Action” developed to help you achieve the established organizational goals and objectives. It concentrates on financial budgets, service portfolios, plans for new service development, and improvements to older plans. With this vital aspect, ITIL ensures organizations have a foolproof plan for every decision taken to propel the organization growth to a maximum level.
  4. Pattern: A “Pattern” is a series of live actions and the alterations in the organization’s services with the objective to run them smoothly. It requires organizations to decide policies, service features, service providers, technology applications, and training procedures aligned and implemented to support company positions and visions. Drawing inference from discernible patterns can help you create a competitive advantage and decide on effective service strategies.


NetCom Learning offers you extensive ITIL intermediate training and certification courses that prepare you to manage and shape these 4 P’s in line with your specific business service needs. The ITIL intermediate certification follows a modular approach, and at NetCom Learning you gain the in-depth understanding of each module to enhance IT service management and delivery. The team of ITIL certified professionals guides you through the course and prepares you to pass the certification exam with striking scores.