Do you know your target audience? Do you know where he is, what he wants, and how much he’s willing to pay for a service or product? The answers to these questions should guide the steps of any entrepreneur who is willing to develop an efficient marketing management.
Transforming customer needs into desires, more effectively than the competition, and even making a profit, is a direct result of this planning. And to develop it, it is necessary to discuss, implement and follow strategies appropriate to the business.
The construction of the image of a company goes through different aspects, which include excellence in service, organization, adequate layout and quality services and / or products. To this mix of particularities, we call the P’s of marketing. They are: Price, Square (or location), Product, People (competitors, customers and suppliers) and Promotion.
The good reputation and the diffusion of the image of the company depend on the coherence between the P’s. Hence, they must be worked on simultaneously, since nothing is worth having low price and top quality if your location does not meet the target audience.
The steps of the marketing plan
Start by planning: it is the definition of the business. Only after performing an environmental analysis, in which all information about the company is reviewed, including target audience, market positioning, goals and targets, should strategies be put into practice.
In the second stage of implementation, the marketing actions are executed, which must ensure the achievement of the objectives and goals. The action plan is developed with the specification of the activities to be carried out, with its execution period, with the form of how they will be done, besides the indications of who will do them and what will be the total cost.
Throughout the process, you need to monitor the approach. Ask the customer how he came to you, what was the source of information about the promotion and what image he has of his service. Finally, evaluate. Check that the actions performed were in accordance with what was planned and whether the results were satisfactory. Only thus, it is possible to define the best line of disclosure for an efficient marketing management.
Three Steps to Success
The marketing plan is made up of three steps that, if well applied, make it possible to make secure decisions.
1 – Planning
Where is your company and where does it come from? Analyze your market for action, define your target audience, your goals and plot the actions to reach the goals.
2 – Plan of action
What? When? Who? How much? Identify the activities, determine the deadline to execute, assign execution responsibility and estimated cost, since the amount of marketing varies according to the reality of each business.
3 – Evaluation and control
Evaluation and control allow you to narrow the gap between expected performance and actual performance, ensuring marketing effectiveness. Therefore, they must be carried out before, during and after the implementation of the plan.
Convergence of strategies
Now that if your business does not have a website, you should consult a professional web design agency in Dubai and ensure that it appears on search engines and is also present in social networks, you will need to integrate strategies to increase the convergence of communication. Start by posting your website content to your social media pages and seek to increase the user base on those placements. Once your base grows and you start to get more engaged, create more links between social networks and your website, by boosting your social media marketing as this will increase indexing through search engines. Moreover, there is no better way to drive a business than by being noticed by the customer and reaffirming to him that his quality is better than that of the competitor. Marketing directs the development of the entrepreneur in the market, allowing for increased sales, customer acquisition, strategic communication development, among other favorable positions.
As well as administrative management, marketing management should be practiced regularly and always updated, as it helps the entrepreneur to adapt to the constant changes of scenery, identify trends and, with this, create competitive advantages.