Search engine optimization takes into account hundreds of ranking factors. Some factors matter more than others but this does not mean that the factors that don’t matter as much should not be studied. Backlinks are one of the major SEO factors. So is the keyword density in your blog post. Without a decent keyword density, search engines can’t show you in the results. You have to ensure that the grammar on your blog post is flawless. You don’t want any errors in terms of grammar. Try to add subheadings in your content so that it is easily readable for the visitor. Always check your content for plagiarism. If not, it can lead to dire consequences such as being taken to the court. Code to text ratio is another such factor that is debated over its relevance in modern SEO. We will discuss it in detail today.
What is code to text ratio?
All websites are professionally designed. Codes such as HTML are used to add every tiny detail to the website. However, not all of us have to deal with codes when creating websites. Websites like Blogger and WordPress do it all for us. And we simply use the human language to maneuver our way through it. However, what happens behind the scene might be a little more complicated. Everything that is on a web page is in code in the back. So if I write a blog post on how adorable cats are and add 7 different images, it is all in code. Then I add a video and link another website too. This is all code. But there will be some written text in the web page too. This is the text in the code to text ratio. To have an idea of how much text content is included in a web page when compared with the overall content of the website, code to text ratio is used. It tells you the percentage of text content in the overall content of the web page. This can be really helpful for SEO.
How does the code to text ratio play out in SEO?
It is very much debated that how much code to text ratio matters. Well, it both matters and it does not. The reason why a higher code to text ratio used to be a reason for social media was because people used to think that any content that has more words is more credible. It means that it is well-researched and there is more information in the blog post. There is also more time put in creating that content. However, that is not the standard anymore. With the invention of modern technology and social media, people don’t spend a lot of time reading. They don’t want the content to be verbose. They want it to be as precise as it can be so that the content is easily readable. Today, people who can put it precisely are the standard for credibility. So times have changed. In search engines earlier on, code to text ratio used to matter a lot. Higher code to text ratio would mean that there will be better ranking. On the other hand, today code to text ratio does not matter as much in SEO. According to experts, code to text ratio is not a content choice. It is a design choice. And content is what matters in SEO.
How to check code to text ratio?
You can check out the code to text ratio for your web page any time. Just make a Google search. There are hundreds of website that offer this service for free. On the website, you just need to share the URL of the page that you want to check code to text ratio for. Next, hit enter. A percentage result will be calculated for you. Small SEO Tools is one such website. There you should be able to find the code to text ratio tool.