Environmental signage has to be designed keeping several factors in mind. When there are mistakes in your signage, it can fail. This means low traffic and hence missed business opportunities. These days we are surrounded by all types of signs. We depend on them for navigation and safety. They also help us save time. This makes our day more fruitful as we can go about doing many things without any waste of time.
One can find many eye-catchy designs on signage but what catches our eyes and stays in our mind are the mistakes. Spelling mistakes are the most common cause of sign failures. These signs can be seen screaming…look at me. People see the blunder and this sends the brand image rolling down fast. While people look at signs to handle the risk of confusion, misspelled signs tend to drive them away.
When there are errors in directional signs, it gives off a very bad vibe about the establishment. Mismanaged areas are places no one wants to visit. The city is responsible for fixing the signs as and when the need arises. If you see faulty signs on a campus you can bring it to the notice of the management and they will take care of it. The facts the signs communicate have to be correct. These are the visual communications that the general public relies on. It adds to the landscape and to a brand, so it has to be informative and useful to customers and the public. The messages you want to convey have to be effectively incorporated in signage.
When signs are digital, the risk of hacking is high. Hackers are able to change your message. This is the main reason why these are a high-risk investment. These signs are managed by a network that is vulnerable. Hackers get access to the network and change your message. They use Android, Mac OS, Windows and Chrome OS that drive signage networks. These OS solutions are very hackable as they are often updated. When there is an update it serves as a backdoor opportunity for the hackers. One has to keep a constant eye so in case someone alters your message you can fix it fast.
Designers like to look at examples of bad signs to make good signs and it serves as a good lesson for them. They learn what to avoid and convert design theories into solutions that are applicable in the real world. The better designs blend into the environment well and do not disturb the passerby. While designs with the information overload add to the confusion. Let’s take the example of the parking signs in Los Angeles. They are overloaded with information for many decades. Drivers have to first stop and read through a lot of text. This makes them hard to comprehend and adds to the confusion. Those who want to park their cars in specific areas suffer from stress caused by signage. It takes at least a minute or two to read all the information on the sign to come to a decision.
Simplified versions of the same signs can eradicate the problem. All that the drivers want to know is whether they can park their cars or not. Arranging all the information in a parking sign is a bit challenging. Creativity allows designers to come up with new ideas to simplify the design. When a lot of text is confusing the use of visuals is better. In a quick glance, the drivers can figure out whether they are allowed to park at specific times or not.
One can find many malfunctioning displays and faulty signs even in the retail shops. The problem is common with both interactive displays and non-interactive displays. Sometimes the screens are found blank while at other times the touch screen is not functional. Mischievous users can also damage the displays if care is not taken. A surveillance camera near the kiosks and displays can solve the problem.
In some cases, the splash screen also called as the attract screen used with kiosks and interactive digital signage fails to attract users. Some find it disturbing while for others it is boring. It is always better to get one custom made for you. The motive of the kiosk needs to be clear and it has to have the ability to encourage users to make purchases. Ads for discounts and special seem very attractive to buyers.
In environmental signage, the content plays an important role. What you display to customers is used in their decision making. If there are grammar and spelling mistakes, it could put them off. They will not trust an establishment that has faulty signage. Signage tells your story in a clear and meaningful way. In the marketplace, you need to be a well-known name. For this reason, it is good to look into professional services from the experts.