The commercial airline service is getting worse, although passenger demand is on a surge. The plane journeys are becoming horrendous with each day. However, private aviation is a different ball game altogether. In US, the private aviation traffic has increased by 6 per cent in the last year.

Compared to 2016, an average of 100 additional departures took place in 2017. The business and general aviation cockpit and cabin electronics, batteries, software, etc have witnessed an increase of 4.1 per cent in sales. Some operators like JetSmarter are bringing more segments of travellers into business aviation.

Since 2013, JetSmarter has been operating on a membership model. The members can book seats through their smartphone app, available on Android and IOS platforms. Seats can be booked on already scheduled flights with a minimum pay of $15,000 per year. With more than 150 domestic and international trips listed for a day, most flights have an average of 8-10 passengers.

JetSmarter also offers empty leg flights at no cost to its members. An empty leg flight is a plane that is flying empty to reposition or return for an already booked (chartered) trip. With JetSmarter, you can find empty legs throughout the United States, Canada, Caribbean and Europe. Non-members can also find empty leg flights at incredibly low fares. As a JetSmarter member one can get unlimited access to over 2,500 empty leg flights for free every month.

Empty-leg flying has become a booming app-based industry. They account for 65 to 70% of charter flights and are driven by the need to reposition an aircraft prior to the next customer flight. The best thing that all the services are only a swipe away from the users with smartphones changing the face of the industry.

The mobile tablet has become an essential element of flight operations inside business jet cockpits, much like mobile phone and tablet use on the ground. Pilots use mobile apps to evaluate wind speeds, airport conditions and NOTAMs, among other flight elements along their routes. The result is better customer service, which is the most important aspect of this industry. Private aviation companies like JetSmarter are always focused on exceeding the expectations of their customers by providing value added services.

Clients requests for better connectivity, better speed, bigger files, live TV and interconnectivity with their smartphones and tablets. The scenario is totally different to that of commercial airlines. Meeting such consumer demand can be a challenge for avionics teams, as the equipment and network infrastructure required for such high-bandwidth usage continues to advance. However, private aviation has not failed with in-flight entertainment and connectivity expectations, as it could play a spoilsport.

Business Aviation Industry continues to enjoy a growing market. Business Aviation needs vision and leadership to achieve more going forward. Business aviation must, and is, addressing the shift from a product to a service. It is no longer based on ownership. It is about creating unique service offerings. This is exactly how companies like JetSmarter operate. Thousands of existing private jet customers from owners to jet card holders to charter customers are transitioning to digital booking options and the trend is likely to continue through 2018. This means jet providers will either have to adopt to the requirement of their customers or become irrelevant as companies.