All businesses want to rank well on search engines like Google – and it makes sense why. If your business is appearing at the top of search engine results pages (SERPs) for competitive terms, you’ll be able to enjoy free, organic traffic and grow your business –without spending a penny. Below, we’ve rounded up five things that you can do to rank well on Google.
Install a WordPress plugin
If your website is powered by WordPress, then you should consider installing a free WordPress plugin to make your website search engine friendly. Yoast SEO is one of the most popular options, but others include All-in-One SEO and The SEO Framework. All you need to do is install the plugin, configure it with your website and you’ll be good to go.
Submit your sitemap
A sitemap is a file that includes all of the pages, posts and images from your website and lists them in a ‘map’ that is designed for search engine robots. Then, when Google, Bing and other search engine bots crawl your website, they’ll find it easier to view every page on your website and rank it accordingly. You can create a sitemap by hand or by using a WordPress template (WordPress’ own Jetpack plugin includes a sitemap generator), and then you can submit your sitemap by signing up for an account with Google Search Console.
Write good quality content
The key to ranking well on search engines is by creating high-quality content. Make sure that you add a blog to your website and write valuable material on a regular basis, whether that’s answering questions, updating people on your new products and services, or positioning yourself as an authority figure by posting tutorials and how-to guides. The best way to get ideas for new content is to ask your customers – what problems are they facing, and what can you do to help them with your blog?
Outsource your SEO
Search engine optimisation can be a time-consuming and expensive operation; so much so, that many medium-sized enterprises hire a dedicated SEO professional to work on growing their presence on search engines full-time. If you can’t afford to hire a dedicated person just yet, don’t worry; instead, you could consider outsourcing to a company that offers SEO for small businesses. That way, you’ll know that you’re making progress with your website, and you won’t have to invest thousands of pounds in doing so.
Build links through blogging
Blogging is one of the best ways to build links, and links are essential to ranking well on search engines like Google. If you’re pushing out consistently high-quality content that isn’t available elsewhere on the internet, other bloggers and webmasters will be likely to link to you as a valuable resource. And every one of those links is a signal to Google that your website is more valuable and authoritative than another, which will increase your chances of ranking at number one for competitive search terms that are relevant to your niche.
There you have it – just five of the ways in which you can rank on Google and other search engines for your small business. Whether you’re a total beginner or you already have some understanding of SEO, remember that a successful campaign takes time, so don’t give up!
About the Author
Max Greene is the Managing Director of Muffin Marketing, a marketing agency specialising in content marketing, social media marketing, and search engine optimisation.